Loyalty Development Program

Whether are you are a business or not for profit, loyalty plays a major part in the success and growth of your organization.  We can show you how to create that "loyalty factor" by understanding your client's needs, making sure they get what they want and come back for more.



Customer Loyalty Development

In business today, customer loyalty is the strategic competitive edge. Customer satisfaction is no longer enough.  The difference is loyal customers always come back. A satisfied customer may or may not come back there by becoming a one-time opportunity.

It costs 5 times more to obtain a new customer than it does to retain an existing customer.   An organization that has disloyal customers must continually get new customers, typically spending 4 to 5 times more in advertising and other expenses.  A loyal customer base has the advantage of providing on-going word-of-mouth advertising.   Also loyal customers are unlikely to be swayed by incentives from the competition.

Loyal customers brag about your service, are willing to pay more for your product and are more forgiving when a mistake is made.  A 5% improvement in customer retention translates into a doubling of margins.


Donor Loyalty Development

Donors are the most important ingredient to any successful non-profit and it is quite challenging to serve the community without them.  Therefor the non-profit leadership team has several critical responsibilities as it relates to their donors.  The leadership team must:

  • Develop appropriate donor-oriented strategies
  • Design and implement donor-friendly policies/processes
  • Develop employees as it relates to creating and sustaining donor relationships
  • Constantly monitor and continuously improve progress on the issue that are defined as most important to donors